Educating and empowering you in the area of your money and personal finance

About Us

About Our Firm

We are a nationally recognized financial literacy firm - voted Best Financial Literacy Firm 2018.  Our firm was founded by personal finance expert, Debbi King, after she paid off over $200k in debt.  She never wanted anyone to go through what she went through and knew that financial education was the key.  Our firm offers so many different ways to receive education and empowerment in this area:

  • Award winning, best selling books - easy reads that are full of knowledge
  • Workbooks to personalize your journey
  • Online courses - allowing you to set the pace and affording you the ability to watch whenever you want
  • Webinars - free as well as low cost, short instructional sessions for that financial boost you need
  • Podcasts - internationally recognized weekly podcast covering the practical and emotionally aspects of money
  • Coaching Mastermind - one-on-one coaching sessions with Debbi; this is for the person serious about building wealth
  • And, COMING SOON, The ABC Academy - 4 levels of learning everything Debbi knows and how to apply it to building wealth

If you are serious about improving your finances and building wealth, we have something for you.  It is time to invest in yourself and your future and we can help you do just that.  Visit our products page, our podcast link or contact us to see what is best for you and your budget.  Our number one goal is to serve you.  Let's talk!

About Our Founder

Debbi received her Bachelor of Science degree from the University of South Carolina in 1990 in Accounting and Business Education.  In 1998, she filed for bankruptcy, and armed with the wisdom and knowledge she learned, rebuilt her financial life and now teaches and empowers others to do the same.

She is the proud owner of The ABC's of Personal Finance, a recognized national personal finance and life coaching firm, a motivational speaker, personal finance expert and author of three award winning books, "The ABC's of Personal Finance",  "26 Weeks to Wealth and Financial Freedom", and "50 Shades of Money".  Debbi was recently a featured contributor on and has contributed to many large media sources over the course of her 15 year career.  She is also a regular source to multiple media outlets in addition to speaking around the country on the subject of money and living your authentic life.  In addition, Debbi is the host of the worldwide weekly radio show and podcast "The ABC's of Personal Finance".  

Debbi is happily married with a beautiful 21 year old daughter, 4 step children and 7 beautiful grandchildren.  In addition, she is also the President of Lovell Ministries.


Best Financial Literacy Firm - 2018

Best Personal Finance Coaching Firm - 2015 - 2018

Best Personal Finance Book - 2012